Traffic Comparison — Hispanic Review Analysis

WinCo + Smith’s within 10mi of each Rancho location

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Read first. The “% Hispanic” figure is a review-behavior proxy, not actual store traffic. It counts reviews from authors with Hispanic surnames or Spanish-language reviews divided by total scraped reviews per store. Sample size varies — stores with <30 reviews carry a Low confidence badge. Data as of 2026-05-16.
51
Competitor stores
8
WinCo
43
Smith’s
3796
Reviews scraped
7.2%
Avg % Hispanic
Map
Markers
Rancho store (★)
WinCo Foods
Smith’s
Marker size scales with total reviews; saturation scales with % Hispanic.
Comparison table
Store Chain % Hispanic Reviews Hispanic Dist. to Rancho (mi) Confidence