Rancho Markets Executive Intelligence

Data-Driven Insights for Strategic Growth v2

Market analysis, competitor intelligence, and pricing strategy for Rancho Markets. Updated April 17, 2026.

1,368
Products Analyzed
7
Categories
94
Partner Prospects
109
Ice Cream Competitors
Dashboards
Amazon Pricing Analysis
1,368 Hispanic food products across 7 categories. Competitor pricing, FBA fees, and Rancho margin analysis. Cleaner table without brand column clutter.
7 Categories + Cheese
Competitor Overview
Google reviews now in a filterable table at the top. Filter by store and star rating. Sorted newest-first with review count label.
Reviews Table Filters
Partner Store Prospects
Compact 50/50 layout: interactive map side-by-side with key charts. Focus on city distribution, keywords, and rating patterns.
94 Stores Compact
Traffic Comparison — WinCo & Smith’s
Hispanic-shopper review proxy across competitor stores within 10mi of each Rancho. Leaflet map + sortable comparison table.
B1 Analysis Hispanic %
Heladita Ice Cream
Competitor map now zooms correctly to Utah area. Platform fee comparison, pricing benchmarks, and distribution strategy.
109 Competitors Map Fix
What's New in v2
Improved

Amazon Table Cleanup

Removed confusing Brand column from All Products. Brand info still available via global filter dropdown.

New

Reviews Filterable Table

Google reviews moved to top with store & star rating filters. Sorted newest-first with "Showing X of Y" counter.

Improved

Partner Dashboard Layout

Compact 50/50 design: map on left, 3 key charts stacked on right. Removed 3 redundant charts for cleaner view.

Fixed

Heladita Map Zoom

Outlier store no longer forces extreme zoom-out. Map now auto-fits to Utah area while keeping all data accessible.

New

Cheese Category

Added queso fresco, cotija, Oaxaca cheese, queso blanco to Amazon scraper. 19 new products, 7 total categories.

Improved

Pipeline Sub-commands

run-all.py rewritten: --amazon-only, --google-only, --dashboards-only. CSV-based, no Docker needed for daily use.